Activate the dray way for two events hosted by Artspace
Installation and removal should be fast and simple
Design concepts should relate to the event's theme "Terroir"
Terroir was an installation created for a pair of fundraising events hosted within Artspace's dray way in Winnipeg's Exchange District.
The first event was a ticketed dinner featuring a seasonal and regional menu, while the second was an art lounge/pop-up bar open to the public. Both nights included a local dandelion-inspired beer brewed specifically for the Artspace, inspiring an abstracted "greenhouse" themed installation.
Terroir is a series of 10 translucent semi-circles made of greenhouse shade cloth which visually overlap as visitors walk down the alleyway, creating a hazy-green moiré effect.
Various yellow flora were planted in the alleyway's nooks and crannies, continuing the urban greenhouse theme.
Terroir is a French term used to describe the environmental factors that affect a crop's phenotype, including unique environment contexts, farming practices and a specific growth habitat. Collectively, these contextual characteristics are said to have a character; terroir also refers to this character.
Special thanks to Eric Plamondon, Mahri White, Kenzie Caldwell and Alyssa Taylor who helped through construction and installation.
Event sponsors: Johnston Group, The Exchange District Biz, Caisse Financial Group, and Videopool Media Arts Centre.
Event partners: Nonsuch Brewing Co., and Chef Graham Peltier & the Sous Sol team.
Axonometric diagram illustrating the overlapping effect of the semi-circle layers, and curtains at either end of the alleyway.
The semi-circle shade cloths were installed within the existing pipe framework of the alleyway.
A "curtain" was created at the end of the alleyway to separate back-of-house food preparation, and also created interesting silhouettes within the space.
View of the moiré effect from the overlapping cloth layers.
Various flora were planted throughout the alleyway's cracks & crevasses.
Above: Testing the fabric's opacity.
Beside: Wood-framed archway mock-up for testing the fabric's strength & scale.