brief
-
Activate the dray way for two events hosted by Artspace
-
Installation and removal should be fast and simple
-
Design concepts should relate to the event's theme "Terroir"
Type_Installation
Host_Artspace
Year_2023
Terroir
Terroir was an installation created for a pair of fundraising events hosted within Artspace's dray way in Winnipeg's Exchange District.
The first event was a ticketed dinner featuring a seasonal and regional menu, while the second was an art lounge/pop-up bar open to the public. Both nights included a local dandelion-inspired beer brewed specifically for the Artspace, inspiring an abstracted "greenhouse" themed installation.
Terroir is a series of 10 translucent semi-circles made of greenhouse shade cloth which visually overlap as visitors walk down the alleyway, creating a hazy-green moiré effect.
Various yellow flora were planted in the alleyway's nooks and crannies, continuing the urban greenhouse theme.
Terroir is a French term used to describe the environmental factors that affect a crop's phenotype, including unique environment contexts, farming practices and a specific growth habitat. Collectively, these contextual characteristics are said to have a character; terroir also refers to this character.
Special thanks to Eric Plamondon, Mahri White, Kenzie Caldwell and Alyssa Taylor who helped through construction and installation.
Event sponsors: Johnston Group, The Exchange District Biz, Caisse Financial Group, and Videopool Media Arts Centre.
Event partners: Nonsuch Brewing Co., and Chef Graham Peltier & the Sous Sol team.
Axonometric diagram illustrating the overlapping effect of the semi-circle layers, and curtains at either end of the alleyway.
The semi-circle shade cloths were installed within the existing pipe framework of the alleyway.
A "curtain" was created at the end of the alleyway to separate back-of-house food preparation, and also created interesting silhouettes within the space.
View of the moiré effect from the overlapping cloth layers.
Various flora were planted throughout the alleyway's cracks & crevasses.
Above: Testing the fabric's opacity.
Beside: Wood-framed archway mock-up for testing the fabric's strength & scale.
